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This depends entirely upon your specific needs. Thus the process begins with us
getting inside your head.
Understanding your brands, your market, your marketing objectives … anything and everything that you believe will give us a firm foundation. The Wall – we don’t believe in hiding behind one – in fact we use it to share and create ideas that everyone can be part of from project inception to project completion. We then combine our numerous in-house skills in a search for the best possible digital solution – technically, strategically and cost-effectively – to meet your needs.
This we present for your consideration and any additional input and, once approved, we brief our programmers to construct the solution.Upon final approval, your new digital solution is launched, then monitored and enhanced in response to its success.
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BUSINESS OBJECTIVES
ANALYSIS
Setting these as you would expect is critical and signoff from all major stakeholders
Interrogation is key here – does it all withstand logic and reasonTECHNOLOGY OPPORTUNITIES
As we know there is never only one path. Here we examine a whole host of opportunities
Some you may know, others you’ve never heard of.INNOVATION
If its not out there doesn’t mean we stop. Pushing the boundaries is critical in getting that all important ‘share of mind’ ROI – We this is whats its all about – we lay down the matrix and ultimately if this box is not delivering we start again. -
AUDIENCE - Understanding who they are,, what they consume, where they live, play, work how they think is critical in developing A relevant solution – whether internal or external, b2c or b2b we will have lots of knowledge to share with one another.
TIMINGS - The difference between a dream and goal is a time & a place. Setting this out and sticking to it creates an environment where we all are focused towards. Its obvious as you know but we don’t leave anything to chance.
RESOURCE - Who is the team why have they been selected and what do they bring to the party. Experience & insight key.
SIGN OFF DELIVERABLES - Both teams need to agree and sign-off. Without 100% buy in we keep refining the plan.
BUDGET - Set in stone.
IT PLATFORM - Cant move until this has been agreed and debated and fits in within the bigger picture.
SOFTWARE CHOICE - We’ll lead this charge however once again your in house knowledge will help us lead this – however if you have definitive directives we’re good to go.
EXPECTED ROI – we need to set-up a matrix around this and once again get sign-off. It then helps us all focus and speak off the same agreed page.
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DESIGN ITERATIONS
A little back and forth is expected here but IF the objectives and brief super tight
Then hopefully little headache.DEVELOPMENT
Laying out milestones and agreeing version control enables all parties to see progress at agreed times.TEST
TEST TEST AGAIN – Why Wait have a dedicated resource to ensure nothing goes into public domain without 98% compliancePROTOTYPE IF REQUIRED
LAUNCH MEASURE RESPOND IMPROVE
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Utilising our soft cost centre in Sri Lanka, Why Wait is able to provide state-of-the-art software at reasonable cost. This is not an out source model but fully owned and integrated into our single cell centre.In addition to advanced direct marketing applications we have also developed scalable software for:
- Document management
- Market research systems
- Digital asset management
- Content management
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With the proliferation of mobile internet access, Why Wait specialises in developing mobile accessible sites and applications. From private portals to mobile commerce, this platform is increasingly important to all business sectors. The preferred tool of generation Y. -
need content
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Digital marketing is a sophisticated and cost-effective option for many businesses. Look to Why Wait to explore its cost vs. return potential for your business and whether it s/could form an integral and important part of your marketing strategy.
